What you get

Three files. Zero fluff.

01 · PDF

The report

Channel-mix benchmarks for the whole set, plus rankings: the longest-running ads (the proven winners), the heaviest video advertisers, and the widest-reach brands.

02 · CSV

Advertiser summary

One row per brand: Search / YouTube / Shopping / Maps / Play usage, format split, ad longevity (median & max days shown), country count — ready for Excel, Sheets or your BI tool.

03 · CSV

The full ad dataset

Every sampled ad (~4,000 rows): advertiser, format, first/last shown, days shown, countries — and a direct link to the creative on Google's Transparency Center.

A taste of the data

The ads that refuse to die.

"Days shown" is Google's own count of the days a creative was actively served — the single best public proxy for a winning ad a brand keeps paying to run. These are real rows from the report:

Excerpt — brands ranked by the median days their ads stay live. The full ranking covers all 102 brands.
Advertiser	Median days shown	Ads sampled	Countries
Adidas Americaadidas.com	1,275	40	72
Bombasbombas.com	1,205	40	23
Booking.combooking.com	1,020	40	96
Fenty Beauty (Kendo)fentybeauty.com	956	40	92
Warby Parkerwarbyparker.com	940	40	13
Canvacanva.com	790	40	22
Zalandozalando.de	755	40	21

Who it's for

Brief creative with evidence, not screenshots.

Performance marketers — see which channels a category actually commits to, and which ad angles survive years of testing.
Agencies & consultants — walk into pitches with a category benchmark nobody else brings.
Founders & growth teams — sanity-check your channel mix against 102 brands that spend real money.
Analysts & researchers — a clean, sourced dataset on real advertising behaviour.

How it's built

Every number has a source.

All figures come from Google's public Ads Transparency Center — the disclosure system Google itself runs. Nothing is estimated or modelled; every ad row links back to the live creative so you can verify it in one click.

Collected August 2026 with the PulseData Google Ads Transparency Scraper — want the same data for your competitor list, refreshed on demand? Run it yourself on any advertiser, domain or keyword.

Questions

FAQ

What exactly do I download?

A ZIP containing the PDF report, advertiser-summary.csv (one row per brand) and google-ads-dataset.csv (~4,000 ad rows), plus a readme describing every column.

Which brands are covered?

102 consumer brands across fashion, beauty, home, food, fintech, travel, apps and marketplaces — including Nike, Adidas, Gymshark, Glossier, HelloFresh, Wayfair, Zalando, Booking.com, Canva, Shein and Temu. The full list is in the summary CSV.

Does it show ad spend?

No — Google doesn't disclose spend. It shows something arguably more actionable: which surfaces each brand uses, how long each creative actually ran ("days shown"), formats, and the countries each ad appeared in. For EU-shown ads, Google also discloses impression ranges, which are included where available.

How fresh is the data — and can I get it refreshed?

The snapshot was collected in August 2026. The report was generated with our public Apify actor, so you can re-run the same analysis any time, on any brand list, for a few dollars.

Is this legal / above board?

Yes. Everything comes from Google's public Ads Transparency Center, which exists precisely for this kind of research. The product contains facts and links — no personal data and no redistributed ad creatives.

Can I use it in client work?

Yes — use the data and charts in internal analysis, decks and client deliverables. The only thing not allowed is reselling the files themselves as-is.

Stop guessing what your competitors run on Google.