State of Google Advertising — DTC & Ecommerce 2026 (Report + Dataset)

Stop guessing what your competitors run on Google. See the proof. This is a competitive-intelligence report and dataset covering 100+ leading DTC and ecommerce brands — Nike, Gymshark, Glossier, HelloFresh, Wayfair, Zalando and many more — built entirely from Google's public Ads Transparency Center. For every brand you get the facts that matter: Which Google surfaces they advertise on — Search, YouTube, Shopping, Maps, Play How long their ads run — Google's own "days shown" count, the single best public proxy for a winning ad a brand keeps paying to serve Format mix — text vs image vs video Geographic spread — how many countries each brand's ads appear in A direct link to every creative on Google's Transparency Center, so you can inspect the actual ads What's inside 1. The report (PDF) — rankings of the longest-running ads, the heaviest video advertisers, and the widest-reach brands, plus channel-mix benchmarks for the whole set. 2. google-ads-dataset.csv — every sampled ad: advertiser, format, first/last shown, days shown, countries, and a link to the creative. 3. advertiser-summary.csv — one row per brand with the full channel mix and longevity numbers, ready for Excel, Google Sheets or your BI tool. Who it's for Performance marketers, growth teams, agencies and founders who want to benchmark a category, find proven ad angles, and brief creative with evidence instead of screenshots. Want it for your competitors? This was generated with our Google Ads Transparency Scraper on Apify — point it at any advertiser, domain or keyword and pull the same data live, on demand.